3 Content marketing methods you’ve never heard of

So you’ve decided to jump on the SEO wagon. Congratulations! Anyone who doesn’t have some amount of content marketing going these days is losing out on a lot of sales. However, making the decision to have consistent, effective SEO is the easy part. Actually making it work is a completely different story. 

Luckily, you aren’t the first to be overwhelmed by the behemoth that is SEO. Many others have gone before, blazing trails and discovering which methods work and which don’t. If you’ve done your homework, you’ve heard of the traditional avenues (Facebook, blog articles, etc.) but there are a few other options you may never have considered. Here are 3 more strategies to add to your repertoire.

1. Create micro-content

Forbes.com writer John Rampton coined the phrase “micro-content” when referring to small bits of marketing that catch a web visitor’s attention. This might be a Tweet on Twitter or an external link to a blog. The customer decides what you’re sharing has some value and they start following you (in a non-stalkerish way, of course). They’ll see the information you share and once in a while, feel prompted enough to click through and read more about it.

Rampton warned marketers to not turn these into mini-commercials. The trick is to become the expert on your industry that customers will turn to. “Promote the industry as a whole,” Rampton said, “and amazing content within that niche. This will 10x your chance of them contacting you.”

2. Write an authority article

There’s a difference between your weekly or daily blog posts (which might take an hour or so to write) and an authority article which is thoroughly researched, edited, and posted, perhaps with a press release announcing its availability. This type should take several days to write, will be dramatically longer than a blog post, and should be relevant for more than that digital moment. People who come across this type of content should immediately tell this article was written by an expert. In turn, you’ll gain their trust, and Rampton said, “Once you have their attention and trust you can start asking them for more information, such as an email or to fill out a contact form.”

3. Craft your sales page carefully

Your sale page might not seem like “content” marketing as it were, but in reality, Rampton said, “It just might be the most important part of copy you have on your website. Content marketing, like every other technique that gets all the press, is nothing if it is not effective, and a proper strategy is not effective without text or visual content that converts.” Think of this as lead nurturing. You don’t suddenly drop the ball on that trust and interest you’ve been inspiring with your micro-content and authority articles, you have to lead the customer all the way in, properly explaining all the product benefits, customer testimonials, and a clear call to action. That’s why that final sales page must be crafted, rather than just thrown together.

Source: Forbes

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