Bad Examples of Marketing

Bad-Examples-of-Marketing

What was the worst example of marketing you have ever seen? Every year, we see multiple advertisements for things that are either offensive or confusing to the majority of consumers. If you know what not to do, you’ll be much better off trying to get people to your site to click on your pay per call ads. Here are some bad examples of marketing to avoid.

Gatorade’s switch to “G”

A while back, Gatorade decided to switch to the capital “G” as its logo rather than using the whole word “Gatorade.” The idea in and of itself wasn’t terrible, but it really confused customers. The first commercial aired during the Super Bowl, and it had a “G” at the end for Gatorade. The only problem was that people didn’t know what the “G” stood for, and Gatorade didn’t mention who they were anywhere else in the ad. Then the Gatorade drinks started to have just the “G” on them, and people didn’t know what the drink was anymore. If you are going to rebrand, make sure your customers always still know who you are and what is going on.

Death as a marketing ploy

A man was found dead in a Chicago Airport, and the cause of death was unknown. However, AirportParkingReservations.com took it upon themselves to point out that the death could have been due to stress related to getting to a flight on time with all the right luggage and documents, according to Travel Weekly. The point was to make it clear that you could reduce your stress level by simply using AirportParkingReservations.com instead of trying to also work out what to do with your car when you get to the airport. Of course, using a man’s death in marketing wasn’t very popular among the company’s customer-base, and there was quite a bit of backlash. Try not to use other people’s misfortune to market your service, especially if you are stretching to find some sort of connection.

JCPenney’s “no coupons” campaign

When JCPenney was taken over by a new CEO looking to rebrand the company and make more money. The problem was that most people who shopped at JCP wanted to walk out feeling like they got a good “deal,” so they lost a lot of business when they stopped printing coupons and instead had overall lower prices. Since then, the company has re-started its coupon campaigns in an attempt to recover, but the lost customers have never returned. If something isn’t broken in your marketing, then stop trying to fix it!

Sources: travelweekly.co.uk/Articles/2014/09/24/49451/airport-parking-firm-apologises-for-citing-mans-death-in.html

forbes.com/sites/panosmourdoukoutas/2013/09/27/a-strategic-mistake-that-haunts-j-c-penney/

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