Experimenting with effective marketing methods for small businesses

Starting out with a new small business is overwhelming.

marteting stratThough you can order all the “Business For Dummies” books you want and spend hours surfing the internet doing research, there is still a colossal amount of time and money you must be prepared to invest in your startup venture. One piece of this is deciding how you will market yourself. After all, the best laid plans, products, and services won’t sell themselves.

Look at it as a science experiment

When you’re starting from ground zero with your marketing, it’s best to regard your efforts as experiments. Expect some, if not many, of your attempts to fail. Jose Vasquez, the president and CEO of QUezMedia.com, said, “In a scientific experiment, you start with a hypothesis based on what you currently understand about the world around you. You then test that hypothesis . . . Some experiments succeed, validating your hypothesis, while others fail, making you throw it out.”

Start with background research

So begin your marketing quest with research. Who is going to want to buy your product? How do they find their information or receive their news? What are their typical buying practices? Once you’ve estimated the answers to those questions, come up with ways of addressing your target demographic’s wants and needs. These days, digital marketing is a must-have, but you don’t want to neglect traditional outlets either. Balance your marketing budget based on your starting hypothesis, but be prepared to make changes.

Measure the success of each method

Keep meticulous track of your data as you begin implementing marketing strategies. Be flexible enough to try multiple versions simultaneously. One marketing option with easy-to-track results is pay per call marketing. This requires you to partner with affiliates—these are bloggers or complementary businesses who share your interests. Working with Pay Per Call Market, you set up a system where they advertise for you and any qualified leads they discover they get paid for. This provides incentive for them to really seek out interested consumers, rather than send a bulk of people your way who really have no interest in your company.

Form conclusions

Set a date by which you’ll gather and sort your data and decide which marketing strategies worked best. Vasquez suggested, “Look at which ones succeeded the most as well as which ones had the highest return on investment. Form a conclusion . . . and return to the start for your next experimental cycle.”

Source: Huffington Post

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