Marketing During The Holidays

Marketing-During-The-Holidays

As holidays are fast approaching, and many people have already begun purchasing gifts for family and loved ones, you’re probably wondering how you can best monopolize on all the seasonal cheer and make a bit of money. One thing is certain: you need to start now. Marketing during the holidays can’t be a last-minute decision. Here are a few things you can do to bring in more business in the coming months.

Start with a holiday offer

One way to get a lot of extra business is to offer a deal during the holidays. This can be as simple as free shipping or an added gift with your purchase, according to Forbes. There’s nothing that will make your customers willing to take a leap and buy than by adding something special. If you offer services, often a “first month free if you sign up by January” kind of deal will bring in business and show them what you are all about. Maybe you can’t afford to offer a whole month for free, but a similar offer will help bring in business, and customers will feel like they are getting a great deal.

Make use of holiday sale days

Black Friday, Cyber Monday, and Small Business Saturday are all great days to offer deals to your customers in a time where they are looking for great deals, according to Forbes. Normally, your customers may not be looking for deals in your area, but during special holiday sale days, they look at anything and everything for some sort of special. On top of that, the high they get by getting a good deal pushes them into buying more (which is why you can expect people who came to Black Friday for a TV to walk out with a cart full of stuff). Take advantage while they are already on an emotional high.

Get affiliates to do the work

Another way to boost your business is through affiliate marketers. Someone who has a blog following can recommend your product and service, and in minutes, you can start getting calls from real people looking to find out more about your business. And the best part is that if you are using pay per call, you only have to pay them when an actual lead comes through. Try it out and see if it works for you. You’ll be happy when you realize just how much business one blogger can bring in for you, especially during the holidays.

Source: Forbes

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