Marketing during the holiday season

The holiday season is the perfect time to sell more products and, hopefully, get new customers.

People are already buying Christmas gifts and new things for their families. Though the holiday shopping season won’t get really intense until after Black Friday, there are still many people out there shopping right now. You should be preparing your company by beefing up your holiday advertising. The biggest problem, though, is trying to market amid the huge mass of other advertisements out there.

How to advertise during holidays

To beat out the competition and make sure your marketing efforts aren’t going to waste, you need to somehow get ahead. Newsday explains a few ways to target your advertising this year.

  • A multipronged approach: You can’t expect to hit all your customers by simply advertising in one way. You need to do a little bit of everything. Some online, some print, and some mobile. If you aren’t hitting all marketing areas, you won’t hit all your customers.
  • Focus on mobile: Retailers need to use mobile to push, push, push. This is because customers are looking for good deals and looking for ways to save. If you are using mobile advertising that is location based, your customers may leave one store to check out the deals at your store. This is a great way to get immediate customers.
  • Hit up social media: social media sites such as Pinterest, Facebook, Twitter, and more will be important thing holiday season. Though your customers don’t all use social media, most of them will. Keeping your social media up to date is one of the most important ways to get people to your website and keep your customers happy.

Let someone else do all the work

If you are feeling overwhelmed but want to get more customers in the door, there is another thing you can do. You can just pay for leads. Every time someone calls your company and provides real information and interest in your product, then you pay for it. The best part is that you are paying real people and not an advertising company. For example, a blogger would advertise your product and then get paid every time one of their readers calls in to get more information. These are real, quality leads, and they are much more successful than taking a shot in the dark. Most advertising requires that you pay up front and hope business does well. With pay per call, you really only pay for the people the advertising brings in.

Source:

News Day

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