Marketing after the holidays

As Christmas ends and everyone is settling into their new stuff after a huge spending spree, your business may be trying to figure out how you can get people back into the doors.

You can’t afford to go without business for a few weeks even if you did just have a great week or two before Christmas. Luckily, a little Marketing can get customers back through the door. Here are a few tips for marketing after the holidays.

Start with mobile

Marketing after the holidays should start where you can more easily find your customers: on their phones. Whether taking the day off or heading to work, your customers will be spending the day on their phones. You can expect to be able to easily reach them through texting or mobile ads. Make sure your mobile website is ready to go, or you could have some problems with people trying to make purchases through their phones and trying to browse your website.

Promotions – reminder for gift cards

The holiday season doesn’t have as many gifts as it used to, and more and more people are just handing out gift cards to friends and family. This means there is still plenty of after-Christmas shopping to do when the day is over. Get your company ready with plenty of promotions, according to Business 2 Community, because people will be coming your way. With really great promotions and deals, you are sure to bring in more customers for that after-holiday shopping.

Advertisements

Throwing together a few advertisements can’t hurt your chances, but you want to be careful about where you present them. Ads near return isles can be helpful, as people are waiting in line for a long period of time. You may also want to consider ads through social media sites.

Customer Service

This is a good time to beef up customer service. There will likely be a lot of customers calling in with complaints, so make sure your customer service is superb. Otherwise, you could end up with quite a few complaints online and a lot less business.

Referrals

One of the best ways to boost the number of customers coming to your website after the holidays is through referrals. Marketing is already hard, but having to get people to refer your product can be even harder. Luckily, you can use the pay per call market to do it for you. More or less, you pay per person who calls in for more information on your product. And people who are trying to pay off all that Christmas debt will be more than willing to refer you for an extra few bucks here or there. Sign up today; it might be the best thing for your after-holiday slump for sales.

Source:

Business 2 Community

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