Marketing your Website: Search Engine Optimization

The key to getting more clients starts with a good website and search engine optimization.

Having a great website may not be enough if you cannot get people there. It doesn’t matter what you are selling or even if you would rather talk on the phone, you will need to focus on making your website accessible and getting people to your site.

What is search engine optimization?

People are always asking me this question so they can figure out how to boost their website. More or less, SEO is the way you boost your website’s ratings on Google. Since Google has the most influence in the search engine world, it is best to always cater to it. All of this is guesswork because it is constantly changing. Someone who is doing a good job with SEO will analyze the data associated with their rankings and page visits to determine whether or not their methods are working. Then, they should be constantly tweaking the process to boost the numbers a little more.

Recent changes

Google is constantly changing the way it finds sites online, which means you have to stay on top of it and pay close attention to changes. For example, according to the Huffington Post, Google recently changed its algorithm used to calculate search rankings, which means search engine optimization has to change. Every time these change happens, the whole industry changes and becomes something new. Another recent change is the inability to see what keywords are bringing in the most business for your site. That means it is a lot more guesswork.

Do it yourself

Your company doesn’t have to hire someone else to do all the work for you. If you are willing to put in some time and effort, you can do it yourself. One really great way to boost your search rankings is to get other people talking about you. The best way to do this would be through pay through call. If someone else is getting paid for every person who calls in, they are going to do a really good job of referring your company and website. This will boost your rankings a lot. Having that solid foundation of referrals and word of mouth will help bring your rankings up and, in turn, give you even more business. It’s the kind of vicious cycle you want to keep going.

Source: The Huffington Post

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