Do you even know what Snapchat is?

The news has been all over Snapchat recently for potential security problems, but do you even know what it is?

Maybe you’ve heard the term before, and maybe your teenager uses it, but you probably don’t use it yourself or know anything about it. Or at least you didn’t know much about it until now. Because bad press has gotten word out, and now you know all about it.

All about Snapchat

Maybe you didn’t know what it was, so let me explain. Snapchat allows you to send an image or video that lasts up to 10 seconds. After the time is over, the image or video disappears forever. Neither the sender nor receiver can access it again, with the exception of the sender filing a claim with Snapchat to access past content. It allows for more of a texting platform that easily streams images and videos, but you don’t have to worry about those images or videos coming back to bite you in the butt later. The receiver can still take a screenshot of the image, so it isn’t completely safe, but it is unlikely a screenshot will be taken when the picture is only given a 1 second time frame. The app is free and can be purchased for any phone.

Snapchat marketing works

For Snapchat, getting the word out to teens was pretty easy, but getting it to adults has proven more challenging. As you’ve probably heard in the news, Snapchat has some contact information compromised, and is promising to make the app more secure to prevent potential problems in the future, according to the Miami Herald. But have you noticed how Snapchat has been in the news for more than one day? It’s been a few days and people are still talking about it. That is good marketing. The bad news has been flipped to good news, and more people than ever know what the company does.

Spreading the word for your business

Just like Snapchat, you need to find a way to get yourself noticed. Get people talking about your business and help them figure out what you do. This is a much easier task with the pay per call market. More or less, you are paying your customers for referrals when someone calls in for more information about your business. You only pay when you get a quality lead, and your customers will want to talk more about you. Try it out, and see what happens to your company.

Source: Miami Herald

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