Start Marketing Now For The Slow Season

Most companies have to deal with a slow season at some point during the year. This varies a lot based on the type of product or services you offer, but almost every has to deal with a shopping slump in January and February. Though as a consumer, this may be the best time to get a good deal, most businesses are working through the first few months brainstorming ways to bring in more business again. But what if you started marketing now for the slow season instead of waiting until it hits? Most marketing takes a bit to catch on The reason why it would be so important to start your marketing campaign now for the slow season is because most marketing campaigns take two or three months to get in the swing of things. According to Business 2 Community, it is a lot like farming. You can’t plant the seeds in the fall expecting a full harvest. You have to prepare by starting in the spring and waiting till the fall to get your reward. The problem is that most companies don’t start big marketing campaigns until there is already a problem, but since you know a problem is coming, it’s time to get up and start your marketing now. What can you do now? If you’re having a tough time trying to figure out what you can do now, Business 2 Community has offered a few suggestions. One option could be to offer a deal where your customers can buy the products in 2014 but get them in 2015. This will boost sales in December because companies are trying to use up their budgets, while at the same time, you’ll be keeping yourself busy delivering product in January. This is also the perfect time to reach out to past clients. If you are trying to work the pay per call system, one great option would be to start promoting products now that you are hoping to get sales for in January. Write blog articles about them or talk about how they are useful in the cold weather. Any of these things should help you to build your business up with marketing now, so you can start reaping the rewards at the beginning of next year to keep yourself busy. Source: Business 2 Community

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