Staying on top of marketing trends

The newest marketing trends always seem daunting at first.

You don’t know how you are going to possibly make the change or figure out how to use the new social media platform, but once you finally have it figure out, it increases your customers significantly. That is why you need to stay on top of marketing trends. Otherwise, you could easily get left behind and destroyed.

Just like a dinosaur

If the dinosaurs were able to better adapt to new environments, they would have probably survived, but not being able to adapt meant they were destroyed. In an ever-changing market like we have now, it is essential that you also know how to adapt or you may end up dying. As Forbes points out, in just forty years, there have been drastic changes in technology.  The first 2.5 percent of businesses on top of new marketing trends are innovators, and the last 16 percent are dinosaurs. The sooner you get in, the better it is for your business.

From Fax to Email

It seems the only businesses that use fax anymore are doctors offices, which makes your life miserable if you ever try and get your medical records. They can get away with it, but you definitely can’t. Forbes shows us that having a fax machine, less than 40 years ago, was a huge deal. And if you didn’t have it, you were falling behind. Now, having a fax machine means you are much older than your competitors. It may be necessary to have in case you ever need it, but in general, it is something you should never keep. Instead, we have a little thing called encrypted emails. In less than 40 years, we completely changed the way we do business, and it has made a huge difference to how we communicate every day. That same kind of thing has happened with marketing.

From billboards to social media

Marketing has changed a lot too. You may choose to do billboards still, but most companies make the smart decision to stick with social media. Back in the day, people were out a lot, so businesses wanted to follow the marketing trends of the time and market where the people were. Now, people stay indoors more and spend most of that time on social media. The new marketing trends now tell you to start advertising online where people are spending most of their time. It is the best way to be where your customers are. Social media is where your business needs to start.

Source: Forbes

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