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How marketing is like ice dancing in the Olympics

With the Olympics finally drawing to a close, America has been successfully inundated in all kinds of marketing images, from Coke’s iconic polar bears to Visa’s inspiring photos with Morgan Freeman voiceover, to P&G’s feel-good “Thanks, Mom” commercials.

Olympics-SEO500x255Effective marketing strategies aren’t creating on a whim or whipped up over night, anymore than a person can pick up Olympic level slalom skiing over the weekend. Continue reading “How marketing is like ice dancing in the Olympics” »

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