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Top SEO trends of 2014

Every company with an online presence knows SEO is what drives traffic to their site, but it’s hard to know how to do it effectively.

To make matters more difficult the Google Search Engine is constantly changing the way it ranks websites so there is a lot of guesswork that goes into the equation. Bar Gibby is VP of SEO for Utah Firm Boostability and he has a passion for coming up with ways to help marketers improve their SEO strategies. He also suggested a few trends marketers should be aware of in 2014. Continue reading “Top SEO trends of 2014” »

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Personalization marketing to rule 2014

Marketing can no longer be about appealing to the masses, according to some of the leading voices on marketing in the business world.

The Huffington Post reported that 2013 was the year of big data—statistics, analytics, SEO, etc.—but 2014 will be about advertising personalization. These big names have made a few predictions about how marketing will change in the coming year, and how companies are going to have to work smarter to reach their clientele. Continue reading “Personalization marketing to rule 2014” »

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