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Millenial women: How to grab their attention

Let’s face it, Millennials are the next generation of buyers, and they are probably already one of your target audiences.

And women are about half of that audience. That is why it is so important that you learn how to best market to them. Here are a few ways you can increase the Millennial women shopping with you. Continue reading “Millenial women: How to grab their attention” »

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Advertising to Millennials: Your Best Bet

The very first thing a business has to do when it comes to marketing is determine their audience.

Even if you think you appeal to everyone, you have to take into account the fact that the majority of your audience will be a certain “type” of person. For example, if you are selling dog bones, you probably are going to be selling to people who own cats, even if your product is for “everyone.” But what if your target audience is on Facebook? What if you are trying to sell the millennials? Continue reading “Advertising to Millennials: Your Best Bet” »

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