Difference Between Advertising and Marketing

Most of the time, people use the words advertising and marketing to mean the same thing, but that is not actually true. In fact, advertising and marketing are two things you need to be doing to get new customers and keep the old ones. But how can you do both of these things if you don’t even know what the difference is? Here is some explanation that should help. Continue reading “Difference Between Advertising and Marketing” »

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Facebook Marketers Focusing Their Attention Outside of Social Media

For a long time, Facebook and YouTube have ruled the digital kingdoms of marketing and advertising. With their enormous popularity, they have been easy and obvious venues for companies interested in getting their brands noticed. Experts are now saying, however, that the marketing game is changing again, as it is wont to do. Facebook is cracking down on pages that are “like” and “share” hoarding and companies are finding it’s more effective to point their visitors back to their websites.

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Google or Facebook: The Great Advertising Debate

Marketers with limited budgets want to know: where can we invest a reasonable amount of money with a great ROI. Foremost on digital marketers’ minds is the question of which platform might yield more revenue: Google or Facebook? It’s a tough question to answer as there are many variables, including target audience demographic, budget size, ad quality, ad frequency, and product type. Both services have an enormous user base, but that doesn’t mean they’ll both return on your investment equally.

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CEOs affect success of marketing campaigns

CEOs affect success of marketing campaigns

When it comes to marketing, there isn’t much Adele Lassere doesn’t know. With over 20 years of experience in marketing and advertising and authorship of the book, “Elements of Buying: A How to Reference Guide on Advertising for Business Owners,” Lassere is used to being sought out for advice from marketers on how to make their marketing campaigns successful.

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Generation Y: Who they are, and why marketers should care (Part 2)

Generation Y, also known as Millenials (those who have come of age since 2000) have taken the online markets by storm, possibly leaving some digital marketers in the dust.

Previously, we talked about the whopping $1.3 trillion Millenial consumers spend annually and their preference for social media outlets and friend recommendations. But there’s more to marketing to Gen Y than posting a funny picture on Facebook or garnering shares of interest-based articles. Continue reading “Generation Y: Who they are, and why marketers should care (Part 2)” »

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Making Twitter work for you

If you aren’t sure what the difference between Twitter and Facebook is, here’s an explanation:

Twitter is basically a status update where you are limited to 140 characters in order to express yourself. Facebook encompasses more of a profile idea. Twitter allows you to create a one-on-one conversation with customers. If you’re wondering how prolific Twitter is, it’s estimated there are 347,000 tweets every minute.


If you can create a catchy enough message, imagine how quickly that could travel, spreading your brand name with it. The attendant problem, of course, is that with that immense volume of content being passed every moment, it’s difficult to get yourself heard at all. Continue reading “Making Twitter work for you” »

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The truth behind marketing claims

As a veteran marketer, Scott MacFarland knows all about the temptation marketers face when trying to market their brand honestly, yet still get results.

It’s important to make your product seem unique, but still stop short of making false claims. MacFarland said, “At the heart of every marketer is someone who really wants to stretch the limit of what they can say or show to make the product or brand look better.” So how do you know how far to take it? That is the right question. Continue reading “The truth behind marketing claims” »

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How Gmail tabs are affecting email marketing

When Gmail came out with its email tabs in May of last year, marketers everywhere thought they could hear the death knell of email marketing tolling.

If it wasn’t bad enough that many promotional emails get sent to the spam or junk folder, now the ones that GMail-Logoactually got through would be going to the promotions folder, which sounded just as bad. How the tabs work is now when emails arrive, they are automatically sorted into three folders: Primary, Social, and Promotions. The idea is you’ll be able to find the emails you want more easily. It turns out, however, marketers’ fears went unrealized. Continue reading “How Gmail tabs are affecting email marketing” »

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New company helping big brands market themselves via Pinterest

In case you haven’t heard, Pinterest is one of the newest and hottest social media sites on the web.

PinterestOriginally used primarily by women who traded interior design secrets and recipe ideas, it now has content for virtually everyone, from electronics to makeup and humor to photography, with a special focus on projects and crafts for DIYers (do-it-yourself). Each image on Pinterest links back to an article, web page, or blog post created by a third party. Continue reading “New company helping big brands market themselves via Pinterest” »

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Innovation and marketing: a combination that leads to success

Some companies are innovative—their product or service is a revolutionary new way to complete a common task and they have utilized modern technology to make sure their product is as top-of-the-line as possible.

And some companies are marketers—their products are time-tested, traditional, reliable and they use marketing specialists and experts to get their brand name into circulation. So which approach is better? According to, the recipe for success lies in a combination of innovation and marketing. Continue reading “Innovation and marketing: a combination that leads to success” »

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