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Are new social media platforms killing the SEO Star?

People wonder if SEO is really all it’s cracked up to be. After all, it isn’t a magic formula you plug into your website and then sit back to watch the views pour in. It takes a lot of consistency, time, and effort, and the results are slow to trickle in. Shouldn’t there be an easier way to gain traction online?

Forbes.com writer Gene Marks said, “Search Engine Optimization has always been difficult for most businesses, particular smaller ones. . . . Just about every client I know is trying to find the silver bullet of search: the secret way to get your company listed on the first page of Google without paying for it.”

Continue reading “Are new social media platforms killing the SEO Star?” »

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Personalization marketing to rule 2014

Marketing can no longer be about appealing to the masses, according to some of the leading voices on marketing in the business world.

The Huffington Post reported that 2013 was the year of big data—statistics, analytics, SEO, etc.—but 2014 will be about advertising personalization. These big names have made a few predictions about how marketing will change in the coming year, and how companies are going to have to work smarter to reach their clientele. Continue reading “Personalization marketing to rule 2014” »

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Getting your feet off the ground with online marketing

Online marketing can be hard, but you can always find ways to make it easier.

There are a lot of techniques to try that will help you get off the ground running. For example, Forbes explains 5 tools you can use to get the most out of your online marketing: Continue reading “Getting your feet off the ground with online marketing” »

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