Changes to make to your marketing campaign this year

With the New Year just passed, the season for making resolutions is still upon us.

You’ll have made personal resolutions, of course, but what about resolutions for your business? If you want to be as successful as possible this year, setting goals and making changes can only help. Virginia Bridges, a reporter for the Charlotte Observer of North Carolina, did some research and came up with the best marketing advice for small-business owners who want to make a change in 2014. Here are some of the highlights: Continue reading “Changes to make to your marketing campaign this year” »

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The best marketing towards a target audience

It would be really nice if you could put out a sign saying your business is open and all the sudden have plenty of business.

It would be nice if everyone would shop with you. Unfortunately, there is too much competition and too many different kinds of people out there to really make that happen. That is why it is so important to pick a target audience. Any successful business will tell you that the most important part of selling a product or service is picking the right audience. If you are selling cat food to dog lovers, obviously there will not be much of a sale. So, what is your audience? Continue reading “The best marketing towards a target audience” »

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