Apple’s marketing technique for phones

This year, Black Friday has been a huge mess.

Because of all the scattered sales and confusion of sales starting randomly, customers didn’t shop as much in-store as retailers would have liked. And the discounts were confusing as well. Some stores did price matching, some offered rebates, some just did 15% off. And out of all this, Apple’s marketing technique was just as weird, though it may have been pretty effective for long-term sales at Apple. Continue reading “Apple’s marketing technique for phones” »

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Last ditch marketing efforts for Black Friday

This year, keeping up with Black Friday has been much more complicated than in the past.

In fact, it seems as if deals are just flying everywhere all the time. Retailers are competing like crazy to bring in more business, especially since we are losing a week between Thanksgiving and Christmas. What does this mean for you? It means you need to start working on your last ditch Black Friday efforts. Continue reading “Last ditch marketing efforts for Black Friday” »

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Strategies for Black Friday Marketing

Whether you offer products or services, it never hurts to throw out a great deal on Black Friday.

It is the one day a year you can guarantee to have people looking for deals, so you had better have one. If you don’t, you probably won’t end up getting any business. Since Black Friday accounts for nearly 40% of annual revenue for most retailers, it is really important. How should you go about it if you are going to keep your customers happy? Continue reading “Strategies for Black Friday Marketing” »

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