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Improving web page load times boosts revenue (Part 1)

Web page load time can have a big impact on user behavior and traffic flow to your site.

Not only can slow load times lower your Google algorithm ranking, it can lose you the customers you already have because they don’t have time in their busy schedules for your grocery cart page to load. However, visitors also expect high quality websites with easy navigation, intuitive flow from one page to the next, and a quick checkout process. In order for your site to handle this kind of complexity, you’ll need higher end servers and lots of bandwidth. Walking the balance between having good website performance and catering to all your visitors’ needs can be very tricky. Continue reading “Improving web page load times boosts revenue (Part 1)” »

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Electronic couponing the next big marketing technique

In the 20th century, if you wanted to get into “couponing” you would sit down at the table with your Sunday paper and spend hours combing through the advertisements, snipping and cutting away at the coupons you wanted to use.

digital-couponsThose who really got into it would have entire portfolios full of coupons categorized by store, item, price, expiration date, etc. Then you’d have to take your coupon stack to the store in order to use them. Continue reading “Electronic couponing the next big marketing technique” »

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