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Update Your Plans With Interactive Content Marketing

Content marketing has been the big thing for 2014, and all your competition may have finally caught on and started creating more content on the internet. Even the most basic small business now knows that creating quality content that is released on a regular basis will make a huge difference in boosting your number of customers. But with everyone doing the same thing, your company needs to do something to distinguish itself. That is why you should consider putting more effort into interactive content marketing. Continue reading “Update Your Plans With Interactive Content Marketing” »

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How to Boost Your Content Marketing In 2015

The new year is almost here, which means it is time for your business to re-think your marketing strategy for 2015. In the new year, content marketing will be more important than ever, which means you need to step up your game. Here are a few ways you can boost your content marketing in the new year to help bring in new customers. Continue reading “How to Boost Your Content Marketing In 2015” »

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Make sure your affiliate marketing efforts support your brand

An affiliate marketing campaign can be a great way to increase brand awareness and drive sales. When done right, it’s an extremely effective way to increase web traffic in a short amount of time. Unfortunately, the same things that make affiliate marketing so great can work against you if you’re not careful. An affiliate marketing campaign that’s done wrong can result in a lot of bad publicity fast. Here are some tips for making sure that your affiliate marketing campaign is helping your brand rather than hurting it. Continue reading “Make sure your affiliate marketing efforts support your brand” »

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3 Content marketing methods you’ve never heard of

So you’ve decided to jump on the SEO wagon. Congratulations! Anyone who doesn’t have some amount of content marketing going these days is losing out on a lot of sales. However, making the decision to have consistent, effective SEO is the easy part. Actually making it work is a completely different story.  Continue reading “3 Content marketing methods you’ve never heard of” »

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3 secrets to content marketing from a successful entrepreneur

Jim Yu isn’t just an entreprenuer, he’s also the CEO and founder of BrightEdge, a successful, now international marketing company that specializes in content marketing and SEO.

In Yu’s vast experience, he’s been able to come up with some tips and tricks for successful market strategizing. Here are a few of those tips for making your marketing campaigns work for you. Continue reading “3 secrets to content marketing from a successful entrepreneur” »

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Improving web page load times boosts revenue (Part 1)

Web page load time can have a big impact on user behavior and traffic flow to your site.

Not only can slow load times lower your Google algorithm ranking, it can lose you the customers you already have because they don’t have time in their busy schedules for your grocery cart page to load. However, visitors also expect high quality websites with easy navigation, intuitive flow from one page to the next, and a quick checkout process. In order for your site to handle this kind of complexity, you’ll need higher end servers and lots of bandwidth. Walking the balance between having good website performance and catering to all your visitors’ needs can be very tricky. Continue reading “Improving web page load times boosts revenue (Part 1)” »

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The power of a well-placed infographic

These days, people share just about anything online, from pictures of their dog in sunglasses to links to interesting blog articles, to information about your business.

Now, when they share that information they likely aren’t thinking, “I’d like to give this brand some free advertising. How about I share this web page to generate more traffic for them.” People share links and pictures on their social media sites because they believe there is value to be found in them. Continue reading “The power of a well-placed infographic” »

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Solving 2014’s top digital marketing challenges

If your business does any digital marketing, you know today’s climate is competitive.

Digital-Marketing-Challenges

People use a number of metaphors and similes to describe how inundated people are with marketing and advertising, but my personal favorite is the image of someone standing beneath a waterfall. Now imagine your brand as a single drop in that waterfall. Here are some reasons why content marketing is just so difficult. Continue reading “Solving 2014’s top digital marketing challenges” »

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The purpose of content marketing

Sometimes marketing teams lose sight of what the real goal of content marketing should be.

It’s an easy mistake, considering the time and money invested in generating quality content that is supposed to attract attention and build revenue. People want instant gratification for all that investment and so they look for a quick return. However, researchers recently released a study titled, “Content Marketing Tactics Planner 2014” which points to what the true purpose of content marketing should be. Continue reading “The purpose of content marketing” »

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