SEO vs. Paid search advertisements

When it comes to digital advertising, everyone is going after the same prize:

The top spot on the first page of search results. King pin of these is Google, but Bing, Yahoo, and AOL will also do quite nicely. Achieving that top spot takes strategizing and investment, and not a little patience. Here are the pros and cons of SEO vs. paid search advertisements. Continue reading “SEO vs. Paid search advertisements” »

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