The truth behind marketing claims

As a veteran marketer, Scott MacFarland knows all about the temptation marketers face when trying to market their brand honestly, yet still get results.

It’s important to make your product seem unique, but still stop short of making false claims. MacFarland said, “At the heart of every marketer is someone who really wants to stretch the limit of what they can say or show to make the product or brand look better.” So how do you know how far to take it? That is the right question. Continue reading “The truth behind marketing claims” »

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