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Using marketing science improves ROI by leaps and bounds

Marketers love to see those return-on-investment (ROI) numbers creeping upwards.

The bigger the margin, the bigger their smiles seem to get. However, those numbers won’t inch upwards on their own. Good marketers know there’s more to successful campaigns that gut feelings and intuitive hocus pocus. These days, marketers need analytics and science if they want to sell their products. Continue reading “Using marketing science improves ROI by leaps and bounds” »

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