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Questions to test your affiliate marketing campaign

Affiliate marketing programs can be extremely effective when done right. It’s one of the most immediate ways you can gain new customers and boost your sales. Unfortunately, not all affiliate marketing efforts are wildly successful. In fact, some are downright failures. Whether you’re paying affiliates per click or paying per call, it’s crucial that you’re measuring how effective your efforts are so you know where to improve. Here are some questions you can ask yourself to measure the effectiveness of your affiliate marketing campaign: Continue reading “Questions to test your affiliate marketing campaign” »

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Phone calls: the new marketing currency

The success of any business depends on its ability to gain new customers. There are many different ways to go about this. Mobile technology has changed the marketing game. Today, mobile is the single most important way for businesses to find customers. That’s because nearly everyone has a mobile device, and nearly everyone is using them so search for local businesses every day.

In the past, the currency of mobile marketing has been clicks. It’s the way that marketers track which marketing efforts are working and which ones aren’t. It’s the measurement marketers use when paying affiliates for generating leads. Today however, there is a new currency is mobile marketing: phone calls. Continue reading “Phone calls: the new marketing currency” »

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Make sure your affiliate marketing efforts support your brand

An affiliate marketing campaign can be a great way to increase brand awareness and drive sales. When done right, it’s an extremely effective way to increase web traffic in a short amount of time. Unfortunately, the same things that make affiliate marketing so great can work against you if you’re not careful. An affiliate marketing campaign that’s done wrong can result in a lot of bad publicity fast. Here are some tips for making sure that your affiliate marketing campaign is helping your brand rather than hurting it. Continue reading “Make sure your affiliate marketing efforts support your brand” »

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Google or Facebook: The Great Advertising Debate

Marketers with limited budgets want to know: where can we invest a reasonable amount of money with a great ROI. Foremost on digital marketers’ minds is the question of which platform might yield more revenue: Google or Facebook? It’s a tough question to answer as there are many variables, including target audience demographic, budget size, ad quality, ad frequency, and product type. Both services have an enormous user base, but that doesn’t mean they’ll both return on your investment equally.

Continue reading “Google or Facebook: The Great Advertising Debate” »

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CEOs affect success of marketing campaigns

CEOs affect success of marketing campaigns

When it comes to marketing, there isn’t much Adele Lassere doesn’t know. With over 20 years of experience in marketing and advertising and authorship of the book, “Elements of Buying: A How to Reference Guide on Advertising for Business Owners,” Lassere is used to being sought out for advice from marketers on how to make their marketing campaigns successful.

Continue reading “CEOs affect success of marketing campaigns” »

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3 marketing terms all marketers should forget about

In the fast-changing marketplace that is marketing, vocabulary and terminology come in and out of style as fast as fashion styles.

Savvy marketers stay on top of these terms, knowing when new ones are coming to the fore, and which ones have already been left in the dust of technological advancement. After all, YOLO (you only live once). Continue reading “3 marketing terms all marketers should forget about” »

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Generation Y: Who they are, and why marketers should care (Part 2)

Generation Y, also known as Millenials (those who have come of age since 2000) have taken the online markets by storm, possibly leaving some digital marketers in the dust.

Previously, we talked about the whopping $1.3 trillion Millenial consumers spend annually and their preference for social media outlets and friend recommendations. But there’s more to marketing to Gen Y than posting a funny picture on Facebook or garnering shares of interest-based articles. Continue reading “Generation Y: Who they are, and why marketers should care (Part 2)” »

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Generation Y: Who they are, and why marketers should care (Part 1)

Another generation of consumers has come of age: Generation Y, or those born between 1980 and 1999 now wield huge buying power in the U.S. market (though those born in the latter part of this time bracket still have a couple years until they’re full-fledged adults).

Many of them are done with college, embarking on careers, buying homes, going on more expensive vacations, beginning families, etc. With a population 7% larger than that of the baby boomer parents, their disposable income is vast and marketers should be taking that into account.

According to Barron’s Magazine these Millennials (those who have “come of age” since 2000) “already account for an annual $1.3 trillion of consumer spending, or 21% of the total.” That number will only grow larger as their job positions rise and salaries increase. Continue reading “Generation Y: Who they are, and why marketers should care (Part 1)” »

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Survey results point to effectiveness of online marketing (Part 1)

Small business owners know what it’s like to live on the edge—they do it every day, especially when their business is first starting out.

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They can’t afford to make mistakes, which means every penny spent on employees, products, manufacturing, and marketing must be accounted for. To this end, investing in a data analytics system isn’t a luxury, it’s a requirement. The only way you can make sure every cent is put to its best use is by tailoring their spending according to where the analytics tell them their clientele is coming from. Continue reading “Survey results point to effectiveness of online marketing (Part 1)” »

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Solving 2014’s top digital marketing challenges

If your business does any digital marketing, you know today’s climate is competitive.

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People use a number of metaphors and similes to describe how inundated people are with marketing and advertising, but my personal favorite is the image of someone standing beneath a waterfall. Now imagine your brand as a single drop in that waterfall. Here are some reasons why content marketing is just so difficult. Continue reading “Solving 2014’s top digital marketing challenges” »

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