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Questions to test your affiliate marketing campaign

Affiliate marketing programs can be extremely effective when done right. It’s one of the most immediate ways you can gain new customers and boost your sales. Unfortunately, not all affiliate marketing efforts are wildly successful. In fact, some are downright failures. Whether you’re paying affiliates per click or paying per call, it’s crucial that you’re measuring how effective your efforts are so you know where to improve. Here are some questions you can ask yourself to measure the effectiveness of your affiliate marketing campaign: Continue reading “Questions to test your affiliate marketing campaign” »

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Phone calls: the new marketing currency

The success of any business depends on its ability to gain new customers. There are many different ways to go about this. Mobile technology has changed the marketing game. Today, mobile is the single most important way for businesses to find customers. That’s because nearly everyone has a mobile device, and nearly everyone is using them so search for local businesses every day.

In the past, the currency of mobile marketing has been clicks. It’s the way that marketers track which marketing efforts are working and which ones aren’t. It’s the measurement marketers use when paying affiliates for generating leads. Today however, there is a new currency is mobile marketing: phone calls. Continue reading “Phone calls: the new marketing currency” »

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Make sure your affiliate marketing efforts support your brand

An affiliate marketing campaign can be a great way to increase brand awareness and drive sales. When done right, it’s an extremely effective way to increase web traffic in a short amount of time. Unfortunately, the same things that make affiliate marketing so great can work against you if you’re not careful. An affiliate marketing campaign that’s done wrong can result in a lot of bad publicity fast. Here are some tips for making sure that your affiliate marketing campaign is helping your brand rather than hurting it. Continue reading “Make sure your affiliate marketing efforts support your brand” »

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