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3 secrets to content marketing from a successful entrepreneur

Jim Yu isn’t just an entreprenuer, he’s also the CEO and founder of BrightEdge, a successful, now international marketing company that specializes in content marketing and SEO.

In Yu’s vast experience, he’s been able to come up with some tips and tricks for successful market strategizing. Here are a few of those tips for making your marketing campaigns work for you. Continue reading “3 secrets to content marketing from a successful entrepreneur” »

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Innovation and marketing: a combination that leads to success

Some companies are innovative—their product or service is a revolutionary new way to complete a common task and they have utilized modern technology to make sure their product is as top-of-the-line as possible.

And some companies are marketers—their products are time-tested, traditional, reliable and they use marketing specialists and experts to get their brand name into circulation. So which approach is better? According to Forbes.com, the recipe for success lies in a combination of innovation and marketing. Continue reading “Innovation and marketing: a combination that leads to success” »

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