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Producing meaningful advertising for Facebook takes creativity

Marketers seem to have the idea that marketing on Facebook is easy.

Just copy a paragraph out of a promotions email, pair it with a stock image, and presto, you have marketing, right? Maybe that was considered good work in the early days of Facebook, but its platform and users have evolved in the intervening years and these days marketers have to be a bit more creative. Toss out any lingering ideas that Facebook users are going to read long paragraphs or get captured by a generic picture. These days, smart imagery, little text, and daily posting is what’s going to get you more exposure on users’ news feeds. Continue reading “Producing meaningful advertising for Facebook takes creativity” »

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Looking into the future of Facebook

Facebook has been a major social network for years now, and thus, a major marketing platform. Taking over from MySpace and other similar sites in the mid 2000s, its domination today is unquestioned. What people do question is whether its dominion will continue into the future, and if not, what’s the next big thing?

Facebook decline may be coming

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Princeton University recently released study results which predict a decrease in Facebook popularity in the coming years. The researchers explained, “Extrapolating the best fit into the future shows that Facebook is expected to undergo rapid decline in the upcoming years, shrinking to 20% of its maximum size by December 2014.” They also predicted a loss of 80% of its user base by 2017.

If this turns out to be true, it means a major restructuring for digital marketing is in store for companies trying to plan marketing budgets for next year. However, not everyone agrees with Princeton’s results. In fact, advertising on the social media giant is as virulent and profitable as ever, with a number of impressive statistics from last year.

Ad revenue on the rise

For instance, there was an 83% increase in revenue-per-click in 2013 over 2012. Click-through-rates in the fourth quarter of 2013 were up an astounding 365% over Q4 of 2012. And as for ad revenue, it reportedly increased “from $1.8 billion in Q3 2013 to $2.34 billion in Q4” which revenue was up 76% over the previous year.

Losing the teenage demographic

What all these numbers mean is that there’s been no dip in marketing success on Facebook as of yet, though whether that’s indicative of high user activity or better marketing tactics remains to be seen. One clear change in the Facebook demographic is the loss of its teenage draw.

Though Zuckerberg denied any such decline, Facebook’s CFO David Ebersman admitted some months later, referring to the teen demographic, “We did see a decrease in daily users, especially younger teens.” This younger group now splits its attention between several social media platforms, including Instagram, Snapchat, Vine, and WeChat.

Source: Forbes

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Exploring how social marketing techniques will change in 2014

If you’re thinking about revamping the way you approach marketing this year and you haven’t yet established a significant presence on social media, it may be time to do so.

According to Holly Berkley, author of The Social Media Advantage: An Essential handbook for Small Business, this year “the social Web will have more impact than search-engine ranking.” Continue reading “Exploring how social marketing techniques will change in 2014” »

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Australian study points to power of loyalty perks

A new Australian study commissioned by strategic marketing company Directivity and digital agency Citrus and conducted by First Point Research and Consulting  point to the power of shareable perks in marketing.

People love being able to share good news with their friends, especially with how easy it is to share socially on Facebook. Perks that once had to be shared word of mouth, through snail mail, or even through email, are now far more visible because they can be posted on Facebook walls for all to see. Continue reading “Australian study points to power of loyalty perks” »

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