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Understanding what marketing “engagement” really means

Marketing directors are automatically expected to be experts in their field, but there is still a learning curve for everyone. Unlike days of bygone years when technological advancements came slowly and it was possible to be an expert without continuous learning, these days if you don’t read up on what’s new in the field at least once a week, you run the risk of using outdated marketing strategies. Continue reading “Understanding what marketing “engagement” really means” »

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3 Content marketing methods you’ve never heard of

So you’ve decided to jump on the SEO wagon. Congratulations! Anyone who doesn’t have some amount of content marketing going these days is losing out on a lot of sales. However, making the decision to have consistent, effective SEO is the easy part. Actually making it work is a completely different story.  Continue reading “3 Content marketing methods you’ve never heard of” »

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7 Tips For Improving Social Media Marketing ROI

The aim of every good marketing director is to see those ROI numbers and  graphs constantly on an upward slope. Return on investment is what marketing is all about, though those effects aren’t always quantifiable. Jayson DeMers, an online marketing writer for Forbes Magazine, recognized that sometimes it seems like you’ve done all you can and those numbers just stagnate. Marketers want to come up with fresh, interesting new ideas, but to do so on a consistent basis is tough. That’s why Demers came up with a list of ways to maximize ROI for social media.

Continue reading “7 Tips For Improving Social Media Marketing ROI” »

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Marketing For Start-ups Requires More Than Social Media

There are two areas companies focus on when they think of “expansion.” First, is the obvious: physical space. Start-up companies often begin life in a garage or small home office. Their expansion is literal—from one room to several, and so on. Digital storefront expansion is different in that it doesn’t take up more physical space, but companies do have to think about memory, speed, and screen dimensions.

Continue reading “Marketing For Start-ups Requires More Than Social Media” »

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Facebook Marketers Focusing Their Attention Outside of Social Media

For a long time, Facebook and YouTube have ruled the digital kingdoms of marketing and advertising. With their enormous popularity, they have been easy and obvious venues for companies interested in getting their brands noticed. Experts are now saying, however, that the marketing game is changing again, as it is wont to do. Facebook is cracking down on pages that are “like” and “share” hoarding and companies are finding it’s more effective to point their visitors back to their websites.

Continue reading “Facebook Marketers Focusing Their Attention Outside of Social Media” »

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Google or Facebook: The Great Advertising Debate

Marketers with limited budgets want to know: where can we invest a reasonable amount of money with a great ROI. Foremost on digital marketers’ minds is the question of which platform might yield more revenue: Google or Facebook? It’s a tough question to answer as there are many variables, including target audience demographic, budget size, ad quality, ad frequency, and product type. Both services have an enormous user base, but that doesn’t mean they’ll both return on your investment equally.

Continue reading “Google or Facebook: The Great Advertising Debate” »

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Generation Y: Who they are, and why marketers should care (Part 2)

Generation Y, also known as Millenials (those who have come of age since 2000) have taken the online markets by storm, possibly leaving some digital marketers in the dust.

Previously, we talked about the whopping $1.3 trillion Millenial consumers spend annually and their preference for social media outlets and friend recommendations. But there’s more to marketing to Gen Y than posting a funny picture on Facebook or garnering shares of interest-based articles. Continue reading “Generation Y: Who they are, and why marketers should care (Part 2)” »

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Measuring the success of content marketing

Companies who invest in quality content marketing tend to see their sales go up, but they can’t always pinpoint the cause.

Was it the blog article? The Facebook post? The sales brochure? If you implement multiple marketing campaigns simultaneously, there’s no way to know for sure where the surge in sales came from. This leads to ineffective implementation of further marketing campaigns because you won’t know which outlet people are paying attention to. There’s no sense in updating your sales brochure if customers are more interested in your Facebook page. Thus, as a marketing director you need to analyze your content marketing strategies and determine a way to measure their effectiveness. Continue reading “Measuring the success of content marketing” »

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Too much social media marketing?

Social media marketing is one of the biggest tools companies use to get more business, and it works wonders.

You would be surprised to see how many new customers you could get by simply making use of the free social media outlets and communicating with your current and new customers. But have you been using too much social media marketing? At the very least, you might be able to get away with less. Continue reading “Too much social media marketing?” »

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Advertising to Millennials: Your Best Bet

The very first thing a business has to do when it comes to marketing is determine their audience.

Even if you think you appeal to everyone, you have to take into account the fact that the majority of your audience will be a certain “type” of person. For example, if you are selling dog bones, you probably are going to be selling to people who own cats, even if your product is for “everyone.” But what if your target audience is on Facebook? What if you are trying to sell the millennials? Continue reading “Advertising to Millennials: Your Best Bet” »

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