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Do you practice responsible marketing?

Marketing is a pretty free flow industry where you can do whatever you want.

You can say whatever you want, more or less, without getting in trouble for it. But you probably want to consider practicing responsible marketing. It seems more people value honesty than ever before, and there are a lot more ways you can honestly market to customers. On top of that, your customers value marketing towards the right audience without trying to deceive. Continue reading “Do you practice responsible marketing?” »

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Marketing after bad press

The best way to market your business is through word of mouth.

The biggest problem with word of mouth marketing? The fact that bad news travels faster than good news. That means you may have to spend a good portion of your marketing campaign on damage control. This is something a lot of fast food restaurants may need to do after today if they are going to keep their loyal, hungry customers for another day. Continue reading “Marketing after bad press” »

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