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Focusing on the feminine important in 2014 marketing strategies

In the early 20th century, mass marketing as we know it today was in its infancy.

Marketing professionals focused on the most affluent and influential demographic of society: white, land-owning, middle-aged men. It was salesforce-driven with appeals to logic and authoritative thinking. Manufacturers wanted to persuade their customers using logos and ethos, leaving out pathos (appeal to emotion) entirely. Continue reading “Focusing on the feminine important in 2014 marketing strategies” »

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