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The trick to balancing finance and marketing

Savvy marketers know you can’t just create a marketing campaign, set it on repeat, and forget about it.

Marketing needs constant tweaking, which means its budget does, too. Though you should have a set amount of money set aside for marketing, be aware that some months that much will be enough, and other months it will need some supplementing. It all depends on the consumers, the condition of the market, and what your competitors are doing. Continue reading “The trick to balancing finance and marketing” »

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