Are new social media platforms killing the SEO Star?

People wonder if SEO is really all it’s cracked up to be. After all, it isn’t a magic formula you plug into your website and then sit back to watch the views pour in. It takes a lot of consistency, time, and effort, and the results are slow to trickle in. Shouldn’t there be an easier way to gain traction online? writer Gene Marks said, “Search Engine Optimization has always been difficult for most businesses, particular smaller ones. . . . Just about every client I know is trying to find the silver bullet of search: the secret way to get your company listed on the first page of Google without paying for it.”

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Improving web page load times boosts revenue (Part 1)

Web page load time can have a big impact on user behavior and traffic flow to your site.

Not only can slow load times lower your Google algorithm ranking, it can lose you the customers you already have because they don’t have time in their busy schedules for your grocery cart page to load. However, visitors also expect high quality websites with easy navigation, intuitive flow from one page to the next, and a quick checkout process. In order for your site to handle this kind of complexity, you’ll need higher end servers and lots of bandwidth. Walking the balance between having good website performance and catering to all your visitors’ needs can be very tricky. Continue reading “Improving web page load times boosts revenue (Part 1)” »

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SEO: Is it a trick or a treat?

Internet search engines and content marketing have come a long way from their humble beginnings.

trick-or-treatIn the early days, companies didn’t have a good way of preventing spammers and scammers from finagling your search results. It was easy to be trapped into visiting scamming sites for illegitimate businesses. That’s where the Google search engine algorithm came in. This algorithm helps prevent bogus companies from inundating your search results and puts relevant content right at the top of your feed. If there is an advertisement, it is highlighted in yellow with the word “ad” in small print so you know the site will try to sell you something. Continue reading “SEO: Is it a trick or a treat?” »

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SEO needs integration with marketing to be effective

Effective SEO usage isn’t just about using key words you think your audience will search.

It’s all about catering to the Google search algorithm, recognizing sources of traffic, and creating quality content. It’s all a bit overwhelming, especially for small business owners who have a lot of other things on their minds. Continue reading “SEO needs integration with marketing to be effective” »

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Website load time affects revenue generation

There’s nothing more frustrating to internet users than a slow-loading webpage.

That’s why it’s important that in addition to having a sophisticated layout, easy navigation, and an intuitive website-load-timescheckout process on your website, you have a server with quick load times. Today’s culture values the instant gratification mentality and the longer people have to wait, the more likely it is that they’ll click away before your company’s website loads. Continue reading “Website load time affects revenue generation” »

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Top SEO trends of 2014

Every company with an online presence knows SEO is what drives traffic to their site, but it’s hard to know how to do it effectively.

To make matters more difficult the Google Search Engine is constantly changing the way it ranks websites so there is a lot of guesswork that goes into the equation. Bar Gibby is VP of SEO for Utah Firm Boostability and he has a passion for coming up with ways to help marketers improve their SEO strategies. He also suggested a few trends marketers should be aware of in 2014. Continue reading “Top SEO trends of 2014” »

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Change in Google algorithm: you should change too

As the times change, so does technology.

We are getting to a point where everyone has the internet at their fingertips all day long between computers and smartphones. When someone searches Google for something, they expect to find their answer in the first few links online. Google knows this and is always changing the algorithm to avoid manipulation by businesses and to perfect the system, so they can always provide you with the best system. The most recent algorithm change, it seems, has been motivated by Apple. The iPhone and Siri have changed the internet forever. Continue reading “Change in Google algorithm: you should change too” »

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