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Survey results point to effectiveness of online marketing (Part 1)

Small business owners know what it’s like to live on the edge—they do it every day, especially when their business is first starting out.

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They can’t afford to make mistakes, which means every penny spent on employees, products, manufacturing, and marketing must be accounted for. To this end, investing in a data analytics system isn’t a luxury, it’s a requirement. The only way you can make sure every cent is put to its best use is by tailoring their spending according to where the analytics tell them their clientele is coming from. Continue reading “Survey results point to effectiveness of online marketing (Part 1)” »

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