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When It Comes To IVRs in the Pay Per Market World, Less Is More

When it comes to IVRs and the pay per call marketing world, the old saying, “less is more” is very appropriate.

When used properly, IVRs are a great way to make sure the right leads reach the right buyers, but when used incorrectly, they are a great way to drive away traffic. IVRs have become the “forms” of the pay per call world. Many people use IVRs to collect information from clients before they are routed to buyers. But IVRs are not forms, they shouldn’t be used to collect data, they should just be used to direct calls to the appropriate buyers.

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