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SEO: Is it a trick or a treat?

Internet search engines and content marketing have come a long way from their humble beginnings.

trick-or-treatIn the early days, companies didn’t have a good way of preventing spammers and scammers from finagling your search results. It was easy to be trapped into visiting scamming sites for illegitimate businesses. That’s where the Google search engine algorithm came in. This algorithm helps prevent bogus companies from inundating your search results and puts relevant content right at the top of your feed. If there is an advertisement, it is highlighted in yellow with the word “ad” in small print so you know the site will try to sell you something. Continue reading “SEO: Is it a trick or a treat?” »

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