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Marketing automation yields increased lead conversion

Some marketing professionals still believe that marketing is a one way street: from the company to the consumer. And the nature of many traditional marketing campaigns are such that there isn’t much room for two-way communication. People can’t interact with a billboard or a television commercial. That’s where online marketing comes in. People can share YouTube videos, post pictures, write reviews, whether you’re addressing those desires or not. So it’s better if you can be there digitally, making sure whatever takeaway message they get from your product or service or website is a good one.

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