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Marketing automation yields increased lead conversion

Some marketing professionals still believe that marketing is a one way street: from the company to the consumer. And the nature of many traditional marketing campaigns are such that there isn’t much room for two-way communication. People can’t interact with a billboard or a television commercial. That’s where online marketing comes in. People can share YouTube videos, post pictures, write reviews, whether you’re addressing those desires or not. So it’s better if you can be there digitally, making sure whatever takeaway message they get from your product or service or website is a good one.

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The benefits and drawbacks of automated marketing

In small and large businesses, mom and pop shops and multinational corporations, there is always something that needs to be done.

auto-marketingBusiness owners and marketing directors are always looking for ways to cut down on their workloads. One way they can do this is by implementing marketing automation. When done correctly, your website, social media site, or email generator will be able to handle some of the minor items of day-to-day business. Continue reading “The benefits and drawbacks of automated marketing” »

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