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Using LinkedIn for content marketing

The original purpose of LinkedIn was to create a professional network to make it easier for you to find a new job.

linkedinThat purpose has since been changed as LinkedIn is trying to be more of another social media outlet. Companies looking to build their reputation online now have to work on posting not only to their blogs and multiple social media accounts. They are now expected to post content on LinkedIn regularly. But LinkedIn has made it a little easier to determine whether or not your content marketing is really working. Continue reading “Using LinkedIn for content marketing” »

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