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4 pitfalls of mobile marketing

It seems like news feeds are always full of mobile marketing campaigns going viral. Scrolling through a social media site, you might easily see one or two videos with over a million views or a photo thread with thousands of comments. So why does it seem so easy for others while your mobile marketing limps along, barely making back what you’ve invested in it?

Likely, it’s because you’ve fallen into one of the top pitfalls of mobile marketing. And the reason all the content you see seems to have so many views is because you don’t run across the ones no one is talking about. It doesn’t mean there aren’t more mobile marketing campaigns out there, they’re probably just defunct. Like yours. Continue reading “4 pitfalls of mobile marketing” »

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