Australian study points to power of loyalty perks

A new Australian study commissioned by strategic marketing company Directivity and digital agency Citrus and conducted by First Point Research and Consulting  point to the power of shareable perks in marketing.

People love being able to share good news with their friends, especially with how easy it is to share socially on Facebook. Perks that once had to be shared word of mouth, through snail mail, or even through email, are now far more visible because they can be posted on Facebook walls for all to see. Continue reading “Australian study points to power of loyalty perks” »

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