Posts

,

Using marketing science improves ROI by leaps and bounds

Marketers love to see those return-on-investment (ROI) numbers creeping upwards.

The bigger the margin, the bigger their smiles seem to get. However, those numbers won’t inch upwards on their own. Good marketers know there’s more to successful campaigns that gut feelings and intuitive hocus pocus. These days, marketers need analytics and science if they want to sell their products. Continue reading “Using marketing science improves ROI by leaps and bounds” »

Facebooktwittergoogle_pluslinkedinmailby feather

Marketing analytics key to determining value of marketing campaigns

If you know anything about online marketing, you know analytics should be a key part of your strategy.

Analytics background conceptAnalytics are what show you which campaigns are working, which ones attract the most attention, which ones have the best ROI, and which ones are ignored altogether. Sometimes businesses shy away from the word “analytics,” however, because it sounds too technical. They assume it will be complicated and confusing. This isn’t necessarily true, though, according to Pat MacClain, co-author of Investment Advisor Marketing: A Pathway to Growing Your Firm and Building Your Brand. Continue reading “Marketing analytics key to determining value of marketing campaigns” »

Facebooktwittergoogle_pluslinkedinmailby feather