Apple’s marketing technique for phones

This year, Black Friday has been a huge mess.

Because of all the scattered sales and confusion of sales starting randomly, customers didn’t shop as much in-store as retailers would have liked. And the discounts were confusing as well. Some stores did price matching, some offered rebates, some just did 15% off. And out of all this, Apple’s marketing technique was just as weird, though it may have been pretty effective for long-term sales at Apple. Continue reading “Apple’s marketing technique for phones” »

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