Posts

CEOs affect success of marketing campaigns

CEOs affect success of marketing campaigns

When it comes to marketing, there isn’t much Adele Lassere doesn’t know. With over 20 years of experience in marketing and advertising and authorship of the book, “Elements of Buying: A How to Reference Guide on Advertising for Business Owners,” Lassere is used to being sought out for advice from marketers on how to make their marketing campaigns successful.

Continue reading “CEOs affect success of marketing campaigns” »

Facebooktwittergoogle_pluslinkedinmailby feather

Savvy shoppers looking for deals, sales, and coupons

People are consuming marketing at an incredible rate these days.

They see advertisements on TV, get texts to their phone, messages in their inboxes, drive by them on the streets, and skim over them during online shopping. The question is, do they notice any of these attempts to catch their attention, and if so, is your brand one of the ones they remember? Continue reading “Savvy shoppers looking for deals, sales, and coupons” »

Facebooktwittergoogle_pluslinkedinmailby feather

Marketing analytics key to determining value of marketing campaigns

If you know anything about online marketing, you know analytics should be a key part of your strategy.

Analytics background conceptAnalytics are what show you which campaigns are working, which ones attract the most attention, which ones have the best ROI, and which ones are ignored altogether. Sometimes businesses shy away from the word “analytics,” however, because it sounds too technical. They assume it will be complicated and confusing. This isn’t necessarily true, though, according to Pat MacClain, co-author of Investment Advisor Marketing: A Pathway to Growing Your Firm and Building Your Brand. Continue reading “Marketing analytics key to determining value of marketing campaigns” »

Facebooktwittergoogle_pluslinkedinmailby feather

Marketing tricks for mobile devices

mobile-devicesMobile devices are just as ubiquitous as laptop and desktop computers in our modern era, so companies need to jump on the band wagon or they’ll get left in the dust.

In fact, a recent Nielsen report analyzing global information data bases discovered, “The average smartphone user in the U.S. spends over 60 hours a week consuming content on their mobile device.” If your website isn’t mobile device- compatible, they won’t be spending an iota of that time on your site. Continue reading “Marketing tricks for mobile devices” »

Facebooktwittergoogle_pluslinkedinmailby feather