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Discussing the question of creating effective content marketing

With content consumption expanding at unprecedented rates, the idea that everyone is a publisher is not far from the truth.

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People are constantly communicating their stories via social media networks, increasing competition for your brand’s voice every day. After all, what would consumers rather read, a sweet, heart-warming story about a dog mother raising a littler of cats, or some spiel about why your vacuum is better than anyone else’s? Even visual marketing, which previously could catch customers’ eyes with some visually interesting picture or design, has lost its pep as the web has been inundated with Facebook uploads and Instagram feeds. Continue reading “Discussing the question of creating effective content marketing” »

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