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Mobile marketing case study database now accessible to the public

Marketing managers need no longer comb bookstore shelves or endless web pages looking for the most up-to-date information about mobile marketing.

As one of his first actions as Chairman of the Mobile Marketing Association Global Board of Directors, Dunkin Brands’ President John Costello has announced the launch of “the first-ever comprehensive database of mobile marketing case studies.” Continue reading “Mobile marketing case study database now accessible to the public” »

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