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Marketing analytics key to determining value of marketing campaigns

If you know anything about online marketing, you know analytics should be a key part of your strategy.

Analytics background conceptAnalytics are what show you which campaigns are working, which ones attract the most attention, which ones have the best ROI, and which ones are ignored altogether. Sometimes businesses shy away from the word “analytics,” however, because it sounds too technical. They assume it will be complicated and confusing. This isn’t necessarily true, though, according to Pat MacClain, co-author of Investment Advisor Marketing: A Pathway to Growing Your Firm and Building Your Brand. Continue reading “Marketing analytics key to determining value of marketing campaigns” »

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