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Marketing on a Budget

It is no secret that marketing can be costly, and businesses are constantly looking for cheap and effective marketing strategies.  Marketing is not something to skimp on if you want it to be effective, but there are many ways to save money while marketing so you have more to spend in different areas or on specific marketing strategies.  It all comes down to how well you do your research.  The better you know your consumers, your location and the market is the easier it will be for you to know which marketing tactics will work best and which ones are not worth your time.  Do not waste money on marketing techniques that will not bring in business just because you are in a hurry.  Take your time when it comes to marketing and make every technique you use bring in business.

Continue reading “Marketing on a Budget” »

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Business Marketing with Twitter Hashtags

Social media is perhaps one of the best ways to market thanks to its popularity.  Companies of all types are turning to Facebook, Instagram, Pinterest and Twitter to advertise their products for several reasons, but mainly because it is a free and easy way to reach millions of consumers.  Hashtags are a new social media sensation that companies should be aware of because it links consumers to companies easier than ever before.  Here are a few other reasons why companies should become part of the social media sensation. Continue reading “Business Marketing with Twitter Hashtags” »

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Successful Affiliate Marketing

Affiliate marketing can be one of the most successful forms of marketing if done correctly.  There is a fine line between successful affiliate marketing and untrustworthy affiliate marketing, and consumers and companies are still unsure about the concept because the line is so fine.  If you are looking to use affiliate marketing or become an affiliate marketer, here are a few tips to help you become successful.   Continue reading “Successful Affiliate Marketing” »

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Understanding what marketing “engagement” really means

Marketing directors are automatically expected to be experts in their field, but there is still a learning curve for everyone. Unlike days of bygone years when technological advancements came slowly and it was possible to be an expert without continuous learning, these days if you don’t read up on what’s new in the field at least once a week, you run the risk of using outdated marketing strategies. Continue reading “Understanding what marketing “engagement” really means” »

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Focusing on the feminine important in 2014 marketing strategies

In the early 20th century, mass marketing as we know it today was in its infancy.

Marketing professionals focused on the most affluent and influential demographic of society: white, land-owning, middle-aged men. It was salesforce-driven with appeals to logic and authoritative thinking. Manufacturers wanted to persuade their customers using logos and ethos, leaving out pathos (appeal to emotion) entirely. Continue reading “Focusing on the feminine important in 2014 marketing strategies” »

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4 steps to managing your marketing strategies

Everyone wants to live by the maxim “work smarter, not harder,” but it seems like there’s no easy way to market a brand in a cost effective and timely manner.

And if you try to do it all yourself, don’t plan on ever getting any rest, because it just isn’t possible. The best way to manage your marketing is by streamlining your process and completing each step in order. The following are 4 steps to taking your marketing from mediocre to mighty. Continue reading “4 steps to managing your marketing strategies” »

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Survey results point to effectiveness of online marketing (Part 2)

The previous post looked at how much money small businesses tend to spend on their marketing campaigns and how they allocate that money.

SEO_survey_reuslts-1024x768A surprising number of businesses have yet to tap into the wealth of customer leads that can be generated through online or mobile marketing. However, they indicated that 19% of new customers are brought in by SEO, a second place only behind word of mouth. Continue reading “Survey results point to effectiveness of online marketing (Part 2)” »

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Experimenting with effective marketing methods for small businesses

Starting out with a new small business is overwhelming.

marteting stratThough you can order all the “Business For Dummies” books you want and spend hours surfing the internet doing research, there is still a colossal amount of time and money you must be prepared to invest in your startup venture. One piece of this is deciding how you will market yourself. After all, the best laid plans, products, and services won’t sell themselves. Continue reading “Experimenting with effective marketing methods for small businesses” »

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3 Major mistakes you can make with your website

Companies know they need to have an online presence in order to be successful these days, but they often go about the business half-heartedly.

After all, some businesses just don’t do a lot of business online, why should they work very hard on their websites? The thing is, whether you intend for customers to find you that way or not, online is how most people get their information and your website may be their first interaction with your brand. If your website isn’t up to snuff, you’ll lose customers before you even have them. Continue reading “3 Major mistakes you can make with your website” »

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SEO needs integration with marketing to be effective

Effective SEO usage isn’t just about using key words you think your audience will search.

It’s all about catering to the Google search algorithm, recognizing sources of traffic, and creating quality content. It’s all a bit overwhelming, especially for small business owners who have a lot of other things on their minds. Continue reading “SEO needs integration with marketing to be effective” »

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