Millennial Marketing: The Key to Success

Millennials are in their careers and paving the way to a bright future. As those who are making money but have few responsibilities to pay for, they are some of your biggest customers right now. And if you aren’t advertising to them, you should be. This is the generation that likes to play more and work less, and if you ask whether they’d rather get more pay or have more time off, they’ll quickly choose to get extra days of vacation. The real question is how to do productive millennial marketing. What can you do to reach these kids with money they just want to spend? Continue reading “Millennial Marketing: The Key to Success” »

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Generation Y: Who they are, and why marketers should care (Part 1)

Another generation of consumers has come of age: Generation Y, or those born between 1980 and 1999 now wield huge buying power in the U.S. market (though those born in the latter part of this time bracket still have a couple years until they’re full-fledged adults).

Many of them are done with college, embarking on careers, buying homes, going on more expensive vacations, beginning families, etc. With a population 7% larger than that of the baby boomer parents, their disposable income is vast and marketers should be taking that into account.

According to Barron’s Magazine these Millennials (those who have “come of age” since 2000) “already account for an annual $1.3 trillion of consumer spending, or 21% of the total.” That number will only grow larger as their job positions rise and salaries increase. Continue reading “Generation Y: Who they are, and why marketers should care (Part 1)” »

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