Measuring the success of content marketing

Companies who invest in quality content marketing tend to see their sales go up, but they can’t always pinpoint the cause.

Was it the blog article? The Facebook post? The sales brochure? If you implement multiple marketing campaigns simultaneously, there’s no way to know for sure where the surge in sales came from. This leads to ineffective implementation of further marketing campaigns because you won’t know which outlet people are paying attention to. There’s no sense in updating your sales brochure if customers are more interested in your Facebook page. Thus, as a marketing director you need to analyze your content marketing strategies and determine a way to measure their effectiveness. Continue reading “Measuring the success of content marketing” »

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