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Experian research group identifies types of shoppers and how to market to them

No two shoppers were ever created equally.

Some people love shopping—they set their clocks by when the next advertisements are released and they enjoy the thrill of finding new products they haven’t tried before. Then there are the polar opposites—those who get in, find their product (never changing brands no matter what the price), and leave, breathing a sigh of relief as they slide into the driver’s seat. The difficulty for stores is knowing how to market their goods and services to these very different personality types. Continue reading “Experian research group identifies types of shoppers and how to market to them” »

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