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Innovation and marketing: a combination that leads to success

Some companies are innovative—their product or service is a revolutionary new way to complete a common task and they have utilized modern technology to make sure their product is as top-of-the-line as possible.

And some companies are marketers—their products are time-tested, traditional, reliable and they use marketing specialists and experts to get their brand name into circulation. So which approach is better? According to Forbes.com, the recipe for success lies in a combination of innovation and marketing. Continue reading “Innovation and marketing: a combination that leads to success” »

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